Ramon Peralta is CEO & Founder of Peralta Design.Ramon developed a passion for innovation after serving as Senior Art Director on the original start-up team behind Priceline.com (Captain Kirk, anyone?). Ramon and the rest of the Peralta Design team benefit from his 20+ years of experience developing corporate identity and creating B2B and B2C marketing materials. He worked on done major projects such as Warren Buffets “Secret Millionaires Club For Kids” just to name a few. Ramon is also a Life Member of Alpha Phi Alpha Fraternity, Inc. and recently celebrated 25-years of service. He currently serves as the Director of Communications for the Eastern Region known as Alpha East.
Favorite Success Quote
“Always deliver more than expected.” ~ Larry Page (Co-Founder of Google)
Back in 2006, while playing golf with a buddy of mine, we came up this idea for a flavored golf tee. At that time we both were working for Walker Digital so we understood the start-up process. So we patented and launched our flavored golf tee line. We did many trade shows and even took the company global. We tried to get our product in Wal-Mart and Target, but we could not get our price margins together. So after about 5 years we ended up pulling the plug and shutting it down. The lesson learned was to make sure to take good advice the next time. We initially got some sound advice and wisdom that it probably was the right time because it was simply not a high margin product. Although it can be looked at as a failure, it was also a success during our 5 year run.
Entrepreneurial “Light Bulb” Moment
In 2008 came my “Ah-Ha” moment! It was the day that I was laid off and it was a very tough time. I was working for Walker Digital which was Jay Walker design firm. At this time I had put together an incredible digital design team and we were responsible for launching Priceline.com. I worked with him in hopes of launching another Pricelineor simliar company. I wanted us to do it again and was just certain that we would do it again. Then the business shifted. The company ended up going through a lot of money and investment capital. Then I get a call from Jay that we were no longer going to be creating anymore and that he was taking his business in another direction. That’s when I had my “AH=HA” moment. I realized that I had been counting on Jay to be responsible for my dream. So that was a big eye opener for me. That I needed to be in control of my own goals and dreams.
Small Business Resource
Base camp – Project Management App
Parting Advice for Success Stalkers
Be Honest, Be straight forward and Always strive to make every business venture a win win.